The Secret Cup is a very different event, mostly because the competitors are also the judges. Obviously we do not allow them to vote for themselves and we also monitor the process very closely to make sure there are no alliances or anything else that would impact the result. We rely heavily on the serious approach many participants take in addition to their efforts to keep their options and judgements honest and based solely on the samples. The competitors each must purchase their entry position, then on a date provided they must drop off their samples in the weights and containers they are instructed to use. The samples are randomly labeled and arranged in kits for distribution to the competitors the following day. They will have a few days from that point to test their samples privately or where we are able to have one, in a centralized home base location with the other competitors, where they can network and converse more openly and freely. The following weekend the voting is concluded and the results are awarded.
The first regional events in 2013 and various events since then have followed our original awards ceremony format. This consists of a more public location, and ending ticket sales prior to the event so we can maintain a private event with a guest list. The location is crucial because this is where we are able to have all the competitors attend at one place, in addition to having entertainment and vending. For entertainment, we usually have DJs or MCs but occasionally we have bands play on stage as well. There is almost always a live glass blowing area that features local artists and sometimes well known, famous and talented people from other places. Occasionally we have other art too like live painting, wire wrapping, therapeutic massage, and all kinds of other forms. One other unique aspect is the Dab Bar where we feature large samples from every entry in the competition that are available for medical patients to try for free at the event. The Secret Cup also has merchandise that can be found at our table, with our very popular GrassRoots Hats as well as all kinds of other things like HandMade Sweatshirts, T-Shirts, and even customized products like our one of a kind HitmanGlass oil rigs with our logo custom sandblasted on them each differently. Other companies and sponsors usually have the opportunity to vend at these type of events if the size permits and often we have a great sampling of the competitors displaying their best work here. The results are announced and the trophies awarded at this time also. Originally the awards show was one day but as the years have progressed they have become two day events, however at the more private events they are still only one day.
The first camping event we ever did was in NorCal at the Area101 location in 2014. This was the first opportunity we had to do an overnight event anywhere and it really resounded with the attendees. Since then we have done three camping events and they have all been spectacular. The name is fairly self explanatory, we are able to get a location where we do the awards ceremony at the end of a three day campout that features all of the same things we described in the Private Cup details, but the one obvious difference is that attendees, competitors, vendors and sponsors are able to purchase cabins, camping spaces or RV spots, and they are welcome to stay on site for the duration of the event. Each day there are slightly more camping friendly experiences and entertainment options in addition to the normal things we offer at the standard award shows. These are my personal favorite events.
The finals in Las Vegas for the 2014 season was the very first of our Vacation style events. These are VERY different from the other events, mostly because there are much fewer people and there is little to no opportunity to vend and/or have a booth. These events consist of a private secret house, mansion or resort where we offer the rooms to competitors to purchase and stay in for the duration of the event. If there are any rooms not taken after we give the first opportunities to the competitors then the rooms are made available to the previous attendees of prior events. These events are also roughly one week long with intake happening on the first day, then distribution on the following day. Then the house is open to the people who were smart enough and lucky enough to secure themselves a room as well as the very limited sponsors who will have a very small opportunity to vend at the house to the guests staying there as well as at the awards. Each day there is usually a large sampling of the entries in addition to various other small house events. The last day we either open up the house to a private party, or we find a different location where we can invite all the competitors and a few lucky attendees to do the awards ceremony. These are usually very scaled down versions of the events described above with the attendance ranging from 150-250 people at the maximum. The big difference for people that attend these events is the intimate atmosphere and the casual stress free environment to network and converse with the other competitors, staff and often some of the leading individuals and companies in the cannabis industry. For the people who stay in the house, these are once in a lifetime opportunities to make relationships that are more bonding and long lasting than the normal friendships that may spark at more public events or event life in general. These shows people remember for the rest of their lives and they talk about passionately and frequently. Our events are becoming more and more geared in this direction because of the outspoken enjoyment experienced by the great majority of attendees and ourselves.
KNOW WHAT KIND OF EVENT YOU ARE ATTENDING AND BE READY TO EXPERIENCE THE ORIGINAL AND THE BEST!